" Chinese New Year highlights the veneration of Caishen, where people pray for prosperity and seek his blessings.

This practice is more than a cultural tradition; it’s a symbol of China’s economic growth, making Caishen an emblem of hope for both individuals and businesses.

As the nation’s economy flourishes, his worship has become synonymous with aspiration and success.

The reverence for Caishen during Chinese New Year represents the merging of historical beliefs with contemporary values, reflecting the optimism and determination that characterizes modern China’s pursuit of wealth and prosperity. "

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